A Chinese camera company has found the one HR policy guaranteed to get people off their backsides: a cash for weight loss challenge. Arashi Vision Inc., the mob behind Insta360, put A$221,000 on the table and told employees, “Every half-kilo you drop earns you cash. Put it back on and you owe us.”
No inspirational posters. No step trackers. Just a straight deal: Lose 0.5 kg, pocket about A$110. Regain 0.5 kg, cough up A$175.
And the office went ballistic.

Nearly 100 workers signed up. Collectively they dropped almost a tonne — about 950 kg — in a single challenge round. That’s an entire small car.
The headline act was 26-year-old employee Xie Yaqi, who lost 20 kg in 90 days and collected 20,000 yuan, roughly A$4,420. She trained every day, about an hour and a half, cleaned up her diet, swore off late-night snacking and basically lived like a person with a cash bounty on her love handles.
She wasn’t alone. Colleagues jumped into gym sessions, lunchtime walks turned competitive, desserts vanished from the office pantry, and the HR team spent more time weighing staff than filling forms. Managers said morale spiked, teamwork improved and everyone suddenly “found their motivation”. Yeah, I bet they did.
It wasn’t all boot-camp madness either. No one reported being fined, and the company didn’t force anyone to sign up. Most staff took it as a game — a paying game — and leaned into it.
The challenge became such a hit that staff started asking when the next round begins. Hard to blame them. Lose weight, get paid. That’s a workplace policy you don’t forget.
Now imagine this happening in Australia. Picture your office yelling “weigh-in at 10” and suddenly every bloke is walking laps around the block and skipping the sausage rolls. HR wouldn’t know what hit them.
But for all the quirkiness, one thing stands out: this wasn’t a fluffy wellness program. It was a company putting real money behind real results. And the results came in — fast.
Insta360’s “Million Yuan Weight Loss Challenge” highlights a a broader shift in workplace culture, particularly within Asia’s high-pressure tech sector.
Whether an Aussie workplace will ever try it is another story. But if someone did, you can bet Monday morning gym attendance would skyrocket.
Interesting Global Weight-Loss Challenges
UAE – RAK Biggest Weight Loss Challenge: A 12-week government-backed shred-fest where winners earn up to AED 300 per kilo lost. Categories for individuals, teams, families, even schools. One bloke dropped 45.7 kg and pocketed AED 13,800. Big rewards, big motivation, maybe big pressure.
China – The Porsche Challenge: A gym in Binzhou offered a Porsche Panamera to anyone who could lose 50 kg in 3 months. Entry fee around 10,000 yuan. Doctors called it reckless and they’re right. It’s wild marketing with a side of “please don’t die trying.”




