Partner With Men’s Fitness Online
We work with brands and PR agencies to create sponsored content that feels like editorial, not advertorial. That means better trust, stronger engagement, and permanent content assets that continue working long after publication.
Men’s Fitness Online reaches more than 290,000 people across social media every month.
View PackagesPackages & Pricing
Choose the level of support that suits your campaign. All packages include permanent publication on MensFitnessOnline.com.au and editorial oversight to maintain quality.
Single Post Placement
For brands or PR agencies who already have content and want fast, credible exposure.
- You supply the article
- Light editorial polish and formatting to meet MFO standards
- Published permanently on MensFitnessOnline.com.au
- Two branded backlinks included
- Shared once on Facebook and Instagram once
Editorial Cluster
For brands that want more than a one-off sponsored post. We build a connected editorial presence around your topic, product, or category, creating a cluster of evergreen posts. This is enhanced with a comprehensive social campaign on ou channels of ~300K followers. Follow Men’s Fitness Australia on Facebook.
- Professionally written long-form feature created in the Men’s Fitness Online editorial voice.
- Strategic topic cluster developed around your brand, product, or campaign message of two posts.
- Supporting cluster content created or connected where relevant to strengthen the topic. Internal linking
- Internal linking across relevant MFO articles to improve search authority and long-term discoverability
- Structured to support visibility across Google search, AI-generated answers, and emerging discovery platforms
- Creates multiple natural pathways for readers to discover your brand over time
- Published permanently on MensFitnessOnline.com.au
- Shared on Facebook and Instagram
- Up to two branded backlinks included
Campaign Feature with Editorial Cluster
For brands that want sustained visibility around a launch, campaign, or key message — not just a single sponsored post.
- Professionally written flagship feature created in the Men’s Fitness Online editorial voice
- Strategic editorial cluster built around your product, category, or campaign angle. Six seperate posts built around the products features and benefits.
- Supporting content and internal linking designed to strengthen long-term search authority
- Cross-platform social campaign rolled out across Facebook and Instagram over a month with multiple posts, stories and reels to maximise reach and engagement.
- Structured for discoverability across Google search, AI-generated answers, and modern search platforms
- Brand consultation or interview to shape the strongest editorial angle
- Published permanently on MensFitnessOnline.com.au
- Pinned Facebook post for 4 x 48 hours over campaign
- Reposts and follow-up social amplification
- Up to four branded backlinks included
- CTA section for product, offer, or campaign
Why Editorial Clusters Work
A single sponsored article can get attention. A connected cluster gives your brand context, authority, and a longer shelf life.
More Than One Post
Instead of publishing a standalone article that disappears into the archive, we build or connect supporting content around the same topic. That gives readers more ways to find, understand, and trust your brand.
Built for Search
Each cluster is structured around related search intent, internal links, and editorial relevance. This helps create stronger topic authority than a single isolated sponsored post.
AI Discovery Ready
Search is changing. AI tools increasingly draw from trusted, well-structured content ecosystems. Editorial clusters help position your brand inside the broader conversation, not just beside it.
Natural Brand Integration
Your brand is introduced where it makes sense: inside useful, readable editorial that fits the Men’s Fitness audience. No awkward advertorial sludge. No keyword stuffing.
What’s Included
Every partnership is designed to feel credible, useful, and on-brand for the MFO audience.
Permanent publication
Your content remains live on Men’s Fitness Online as an ongoing brand, search, and authority asset.
Editorial standards
Every sponsored piece is reviewed to ensure it fits the quality, tone, and trust of the site.
Brand visibility
Each package includes clear brand attribution and backlink placement where appropriate.
Ongoing campaigns
Package pricing is available for PR agencies and brands planning multiple placements or category campaigns.
Submission Guidelines
We keep this fairly simple. If it’s relevant to our audience and doesn’t read like corporate sludge, we’re interested.
Content
- Original content only
- Fitness, health, wellness, sport, recovery, gear, or aligned lifestyle categories
- Final editorial approval remains with MFO
Assets
- Images are optional but recommended
- JPG or PNG preferred
- All submitted material must be copyright-cleared
Book or Enquire
Send us a brief, preferred timing, and any existing material. We’ll come back to you with the best fit.
Email Alison