In a major win for fitness innovation, Australian supplement powerhouse BSc (Body Science) has taken home top honours at the 2025 Licensing International Excellence Awards, winning Best Food or Beverage Product for Corporate Brands. The award celebrates BSc’s headline-making collaboration with legendary candy brand Chupa Chups, a partnership that’s shaken up the protein market with fun, flavour, and functional nutrition.
The announcement, made just ahead of the Licensing Expo in Las Vegas, placed BSc alongside global heavyweights like LEGO, H&M, Star Wars, and Reese’s. With more than 800 submissions across 32 categories, BSc’s win signals a bold move: functional foods can be both seriously effective and seriously fun.
A Protein Game-Changer
The BSc x Chupa Chups range includes:
- Protein Water Powders in classic Chupa Chups flavours like Watermelon, Cola, Orange, and Grape—each serving packs 20g of protein, hydrolyzed collagen, BCAAs, Vitamin C, and electrolytes for hydration and recovery.
- Soft Protein Bars in indulgent combos like Strawberry Cream and Choco Vanilla—delivering 16g of protein, low sugar, and a unique soft-bake texture that’s become a category standout.
This isn’t just hype. The market response has been huge. BSc sold over 100,000 units in the first week alone, and now you’ll find the products nationwide at Woolworths, Chemist Warehouse, and, new this week, Coles.
The Power of Collaboration
“This collaboration has been a lot of fun for us,” says Greg Young, Founder of BSc. “Chupa Chups is such an iconic brand, and the product has been picked up incredibly well by the market.”
The collaboration saw BSc’s innovation team partner with Chupa Chups’ global R&D to recreate the candy’s signature taste in a high-performance, fitness-friendly format. The result? A viral hit that’s now Australia’s #1 selling protein bar in grocery.
“This achievement reflects the strength of our brand and the incredible work from our team,” adds Sheree Young, CEO of BSc. “It was a true collaboration—with Chupa Chups and our licensing partner Asembl—making sure every product met the gold standard of both brands.”
Why a BSc Chupa Chups Collab Matters
The win isn’t just about flavour. The BSc Chupa Chups collab marks a shift in what consumers want: clean, effective supplements that don’t skimp on experience. BSc’s ability to blend science-backed performance with nostalgic indulgence is proof that the future of fitness nutrition is about innovation, accessibility, and fun.
With this global recognition under its belt, BSc continues to create nutritional innovation, reminding the world that protein has never tasted this good.
