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What is Cloud Mesh Underwear?
It seems it’s Step One’s mission to make the world’s most comfortable undies for men. They might have cracked it with this one
Step One on a quest to keep our boys comfortable. The guys that stopped us chaffing (see below), have released Cloud Mesh—undies designed to keep you cool, dry, and comfortable no matter what your day throws at you.
What’s So Special About Cloud Mesh?
Step One’s latest innovation uses ultra-light, breathable mesh fabric to keep things cool, dry, and irritation-free all day. The fabric is made from organic bamboo viscose, which means it’s not only insanely comfortable but also eco-friendly—because taking care of the planet while taking care of your boys is a win-win.
The Features That Set Step One Apart
Step One isn’t just about comfort—it’s about solving the problems most guys don’t talk about. Cloud Mesh keeps all the game-changing features that made Step One a fan favourite:
- UltraGlyde Panels – These bad boys eliminate chafing and ride-up, so you’re not constantly shifting and adjusting throughout the day.
- 3D Comfort Pouch – Designed to separate and support, keeping things in place without the squeeze.
The Cloud Mesh men’s range drops on February 8, 2025, with a women’s version coming soon. If you’ve never given Step One a shot, this is your sign—it’s time to upgrade.
The Step One Story: Solving a Problem Every Guy Has Faced
The Step One journey started in the wilds of New Zealand when Aussie entrepreneur Greg Taylor had a particularly rough experience with chafing on a hike. After realising that there weren’t any solid solutions on the market, he decided to create one himself.
Fast forward a few years, and Step One now sells a pair of underwear every seven seconds. They’ve gone from an Aussie startup to a global brand, with a cult following in Australia, the UK, and now the US. Their success even landed them on the ASX, proving that the right pair of boxers can be a game-changer.
‘Once people try a pair, they nearly instantly replace their entire drawer,’ says Taylor. And considering the undeniable comfort, durability, and sustainability of Step One’s designs, it’s easy to see why.
So, if you’re ready to experience the next evolution in men’s underwear, Cloud Mesh is here. Your boys will thank you.
