Right now, there’s an estimated 8,000+ AI tools in development worldwide—and that number’s only growing. It’s the Internet 2.0. And just like back in the day when you had to learn what a hyperlink was (shoutout to dial-up warriors), today’s fitness professionals need to wrap their heads around AI.

Not to replace what you do—but to evolve how you do it. Miss the boat, and you risk getting left behind in a digital wasteland of outdated spreadsheets and clunky client apps. Just like you once needed Xero, Salesforce, and the rest to run a serious business—you’ll need AI tools if you want to thrive as a fitness professional in 2025 and beyond.

These AI tools aren’t about doing less—they’re about doing smarter. Whether you’re a one-on-one coach, hybrid trainer, or running a full-scale online programme, these AI tools for fitness professionals can help you level up without burning out. Here are five AI tools every fitness professional should have on their radar right now.

Trainerize + AI Auto-Programming (by ABC Fitness)

Use it for: Client workout automation, habit tracking, and engagement.

Trainerize has been a staple for online and hybrid coaches for years—but now, with AI auto-programming in beta, it’s going next level. You can generate customised training blocks based on client profiles, goals, and available equipment, with minimal manual input. Instead of spending hours building out programmes, you get a smart draft you can tweak to perfection.

Bonus: It integrates seamlessly with MyFitnessPal, Apple Health, and wearable tech. This is AI being used the right way—not to replace the coach, but to give them superpowers. Think less admin, more coaching.

Pricing: Trainerize offers a 30-day free trial. Paid plans start at ~$15 AUD/month for 1 client, scaling to ~$380 AUD/month for unlimited clients with custom branding and automation tools.

Exer AI

Use it for: Real-time movement analysis and form correction.

This one’s a game-changer for virtual coaching. Exer uses your phone’s camera (no wearables needed) to assess biomechanics and give instant feedback on form, tempo, and range of motion. It’s being adopted by boutique gyms, physios, and fitness instructors who want motion analysis without breaking the bank.

The AI learns over time, adjusting to different body types and movement quirks. If you’re running online classes or remote check-ins, this helps you deliver that in-person feel from anywhere. It’s your form-checking assistant that never sleeps.

Pricing: Exer AI operates via business partnerships and licensing. No public free version yet, and pricing is on request—expect enterprise or per-seat rates depending on volume and usage.

Fitr AI (formerly Fitr.Training)

Use it for: Managing group programmes, scaling coaching offers. Fitr AI helps automate programming, scheduling, and client onboarding at scale—ideal if you run a large roster or digital training platform. With intelligent tagging and segmentation, you can bulk-assign programmes and auto-adjust them for different client levels.

The tool also supports hybrid models: You write the skeleton of the plan, and the AI tailors it on the fly. Want to upsell with AI-generated progressions or tweak macro plans weekly without manually checking in? This does it cleanly. It’s like having an operations assistant baked into your platform.

Pricing: No free plan, but there’s a 14-day free trial. Plans start at £45/month (~$87 AUD) and scale based on your client base.

MacroScan

Use it for: Effortless meal tracking through AI-powered photo analysis.​

MacroScan revolutionises the way fitness enthusiasts and professionals monitor their nutrition. By simply snapping a photo of your meal, the app’s custom AI system analyses portion sizes and food contents, estimating macronutrient content with impressive accuracy. Tested on thousands of foods, MacroScan consistently achieves an 80% accuracy rate, streamlining the tracking process for users. ​This is on of the must-have AI tools for fitness professionals. You’ll never have to enter data on meals ever again.

Pricing: MacroScan is free to download, offering basic functionality at no cost. For enhanced features and increased accuracy, in-app purchases are available, including options like MacroScan Unlimited for $2.99, MacroScan+ for $4.99, MacroScan++ Yearly for $59.99, and MacroScan++ for $7.99.

ChatGPT (with fitness-focused plugins)
Use it for: Content creation, client communication, and educational resources.

No surprise here—ChatGPT remains one of the most versatile tools for fitness pros. Whether you’re writing newsletters, building PDF guides, scripting client check-ins or creating lead magnets, GPT can handle the heavy lifting.

With fitness-specific plugins and GPT customisation, it’s even more powerful. You can generate meal ideas, full workouts, or client communication templates in seconds. Think: 7 days of Instagram captions, 4-week eBook, weekly coaching emails—all done before your second coffee.

Pricing: A free version is available. GPT-4 and plugin access (via ChatGPT Plus) costs ~$30 AUD/month.