Men's Fitness Online

To build followers on social media can take time and energy, but there are a few tricks.

Passionate about fitness? Do you find joy in discussing the wonders of broccoli and the benefits of BCAAs? Does the gym feel like your happy place? Perhaps the idea of being a fitness influencer has crossed your mind, but it seems an insurmountable task. How will you build followers? How do you make money from it?

Well, as every fitness influencer will tell you, nothing’s impossible if you put your mind to it and everyone has to start somewhere. And for you, that might be now. So it’s time to spread your enthusiasm worldwide and inspire millions to choose a healthier and happier life, all the while getting to do the thing you love every day: fitness.

Social media platforms give you a well-trod path, thankfully. Anyone can build a following and become a fitness influencer. To do this, you’ll need to build an audience and inspire them to trust you. You, um, “influence” them to take action on a revenue-generating path that is both good for the them and you, be that buying your book, booking an affiliate fitness holiday, or subscribing to your newsletter. Whether you choose Instagram, YouTube, or other platforms, knowing the right strategies and tactics is key to bolstering your presence and building followers. Let’s dive in and make your fitness passion resonate far and wide!

In today’s post, we’ll share the best ways to make your page more popular and grow your following, either organically with hard work and lots of digital labour, to the option of buying professional incentives on Viplikes, which can increase the speed of your uptake and ultimately make your promotion more effective.

Define your niche first. by Windows on Unsplash

Define your Fitness Niche

Regardless of whether you’re into healthy cooking, yoga, weightlifting, soccer, or CrossFit, ensure that’s the one thing you’re going to post about. Don’t range all over the shop, from boxing to fitness watch reviews to CrossFit tips. To truly make an impact, it’s crucial to pinpoint the niche that you’re passionate. For example, if your thing is the power of the paleo diet, great. If you want to build followers, start posting paleo recipes, links, and stories about eating like a caveman and its benefits. Don’t drift off and start posting about Pilates or distance running. Define your niche and stick to it: It will serve as the foundation for your online business, resonating with your audience and building more engaged followers.

Before you start a concerted effort to become an influencer, choose your fitness niche and start to build followers. The fitness industry is huge with lots of variations and niches, and niches within niches, and overlaps the fashion and food industries as well as travel and homewares. (Ikea just launched a fitness range. 🤦‍♂️ Yikes.)

Is fit food your thing? Start a YouTube Channel. Photo by Conscious Design on Unsplash

Authenticity Is Key

Authenticity forms the cornerstone of successful influencer journeys. Your audience craves realness and relatability. Share your personal fitness stories, the hurdles you’ve overcome, and the lessons you’ve learned. Being genuine establishes trust and fosters a stronger connection with your followers. AI apps and ChatGTP are not good ways to create content. Be you, mistakes and all.

Forget about Money

Fitness influencers live all over the social universe. If you’re trying to build an audience start with several formats and see what works the best. Don’t worry about money…yet. Monetization is complex, varies greatly, and regularly changes with platforms, so don’t let that influence you too much. Like the gambler said, “There’ll be time for countin’ when the dealin’s done.” Right now, you need to build an audience.

Mix Content Up and Crosspost

Tailor your content for each platform you do choose to use and employ a mix of formats – videos, images, stories, and written posts. Quality content that adds value to your audience’s fitness journey will set you apart. When you record your workouts, cooking demos, or piece-to-camera rants like Joey Swoll recut your video for different social media channels, running the same video over YouTube Shorts, Insta and TikTok. It’s a bit of work, but well worth it.

Engage and Connect

Interacting with your audience is non-negotiable. Engage with comments, and messages, and create a sense of community. Encourage discussions, answer queries, and even seek input for future content. Building a genuine connection fosters a dedicated and supportive follower base.

Collaborate and Network

Collaborations within the fitness community can amplify your reach. DM other influencers you follow. Partner with fellow influencers, fitness brands, or experts in your niche. Collaborative efforts not only expose you to new audiences but also add diversity to your content.

Take Advantage of Paid Incentives to Build Followers

If you have just started your path to becoming a successful fitness blogger, you can a leg up and take care of your stats in advance. There are a lot more opportunities for bloggers now than before (and it’s cheap), so you can get the most out of paid services. Buy the metric you need,  this way you’ll save a lot of time and effort, and your page will flourish. Good luck!

Featured image by Alexandra Tran on Unsplash